Effortless Pitches for Modern Beauty Creators

JVN Hair is an inclusive haircare brand founded by Jonathan Van Ness, emphasizing effective products and a strong sense of community. Their formulations utilize sustainable ingredients like sugar-cane hemisqualane and focus on celebrating all hair types and textures.

This TikTok brand, affiliated with L'Oréal, embodies a passionate celebration of makeup as an essential and transformative element of daily life and personal expression. It showcases playful content like turning Sephora hauls into home decor, highlighting products from popular brands such as NYX, Urban Decay, and Youth to the People. The focus is on beauty enthusiasts who love shimmer, highlighters, and all things makeup-related.

Peach & Lily is a skincare brand focused on delivering powerful yet gentle, active skincare products. Their flagship product, the MiniProtein Exosome Bioactive Ampoule, targets visible signs of aging with clinically proven results, emphasizing a healthy, radiant glow.

KJH.brand is a makeup brand founded by celebrity makeup artist Katie Jane Hughes. Its collection features multiuse essentials designed to encourage experimentation and personal expression.

Beauty by Earth is a woman-founded, vegan, and sustainable skincare brand specializing in USDA-organic, family-safe sunless tanning products. Their TikTok presence emphasizes the health benefits and ease of use of their self-tanning lotions compared to traditional tanning methods, focusing on a quick, affordable, and damage-free tanning experience.

Macrene Actives is a luxury, clean skincare brand founded by dermatologist Dr. Macrene Alexiades. The brand combines high-concentration botanical ingredients with scientific research to create effective and sophisticated products sold at Sephora, focusing on anti-aging and skin health.

Algenist is a skincare brand leveraging marine biotechnology and Alguronic Acid, a proprietary ingredient derived from microalgae, to deliver visible anti-aging results. Their focus is on high-quality, sensorial products with a clean and effective approach, often promoted through sales events and highlighting key product benefits.

Protocol Lab is a skincare brand focused on active ingredients and formulation science. Its collection includes cleansers and treatments built around ingredients such as vitamin C and retinoids.

Scott Barnes Cosmetics is a professional makeup brand renowned for its high-quality palettes and techniques, famously used to create Jennifer Lopez's signature glow. The brand caters to a sophisticated audience seeking dramatic, high-impact makeup looks, focusing on contouring and under-painting artistry.

Philosophy is a trusted skincare and fragrance brand established in 1996, renowned for efficacious products that blend science with mood-enhancing scents to celebrate everyday beauty. Their lineup emphasizes simple, effective routines like cleansing, moisturizing, and SPF protection, tailored for seasonal changes to keep skin fresh, hydrated, and confident. Timeless fragrances such as Amazing Grace add a personal, effortless vibe to daily self-care moments.

Kaja is a cruelty-free K-beauty brand based in Seoul, known for its playful and innovative makeup products, particularly its heart-shaped cushion blush and multi-use items. It's sold at Sephora and Ulta Beauty, focusing on convenient, travel-friendly packaging and high-quality textures.

RMS Beauty is a cosmetics brand founded by makeup artist Rose-Marie Swift. It is known for luminous complexion products and versatile color cosmetics for everyday makeup.

GXVE by Gwen Stefani is a beauty brand focusing on radiant, dewy makeup with a clean and vegan-friendly approach. Their product line emphasizes buildable coverage and includes items like collagen lip gels and cheek tints, currently available at Sephora and their own website.

This brand focuses on eco-friendly and affordable refill options for luxury-inspired products, primarily candles, targeting a TikTok audience interested in dupes and sustainable alternatives. Their marketing emphasizes accessibility and the appeal of high-end scents at a fraction of the cost.

SiO Beauty specializes in reusable silicone face patches that provide smoothing and restorative benefits for the skin, targeting anti-aging and effortless smoothness for all skin types. Their content style is promotional and sales-focused, highlighting deals like Black Friday discounts and simple application instructions. They deliver value through reusable, high-quality products that offer ongoing skin benefits without complex routines.

Moira Cosmetics is a cruelty-free and vegan-friendly beauty brand based in Los Angeles, focusing on playful and innovative lip products like the Cushion Kiss Lip Cream and Butter Bliss Lip Balm. These offerings feature transfer-proof, long-wear formulas in cozy shades ideal for everyday and fall makeup looks, with a cushiony applicator for smooth application. The brand fosters an engaging, fun community vibe through social media, blending product highlights with lighthearted behind-the-scenes moments like adorable office cats.

Codex Labs is a skincare company focused on skin science and the relationship between skin and the microbiome. Its product range includes topical skincare and related wellness offerings.

Shielded Beauty is a skincare brand focused on the skin barrier and its relationship with the environment. Its collection includes facial-care products formulated around the brand's Guardian Complex.

Hyperskin is a skincare brand specializing in award-winning dark spot treatments formulated for deeper skin tones. They focus on addressing hyperpigmentation and uneven skin tone, evidenced by their successful preorder campaign and strong customer engagement.

Verb is an Austin-based hair care brand offering salon-quality, affordable (under $20), paraben- and sulfate-free products. Their range includes mood-boosting fragrances, scalp treatments, and hydrating shampoos and conditioners, focused on delivering clinical results and a positive customer experience.

Sonya Dakar is an esthetician-founded luxury skincare brand offering botanically-powered products. They emphasize sun protection, after-sun care, and seasonal skincare solutions, promoting a holistic approach to healthy skin.

Turbie Twist is a brand of quick-dry microfiber hair towels designed for efficient and damage-free hair drying. With over 50 million units sold since 1995, the brand focuses on ease of use and promoting healthy hair routines through its innovative towel design.

The Outset is a skincare brand founded by Scarlett Johansson, focusing on gentle, plant-based hydration for sensitive skin. Their fragrance-free products, such as the Prep Serum and Lip Oasis, emphasize radiance and hydration, often promoted through limited-time offers and influencer collaborations.

RevAir is the world's first reverse-air dryer, offering a unique hair drying solution that simultaneously dries, smooths, and stretches hair, reducing drying time and minimizing heat damage. It targets busy individuals and families seeking a faster, gentler alternative to traditional blow dryers, emphasizing healthy hair and length retention.

Fig.1 is a dermatologist-founded skincare brand focused on accessible and refillable products. Its collection covers core routine steps such as cleansing, moisturizing and targeted treatments.

Orcé Cosmetics is a complexion-focused makeup brand founded by Yu-Chen Shih. Its products were developed with particular attention to Asian skin tones and undertones.

Carmex is a well-established lip balm brand with a strong online presence, actively engaging its audience on TikTok with product announcements and behind-the-scenes content. The brand leverages playful marketing and focuses on creating a positive emotional connection with consumers.

Briogeo is a clean haircare brand focused on healthy hair and texture inclusivity. They utilize naturally derived ingredients and scientific backing in their products, and are available at major retailers like Sephora and Ulta.

Clé Cosmetics combines Korean beauty influences with a minimalist approach to makeup and skincare. Its range includes multifunctional complexion products and versatile color cosmetics.

This brand focuses on clean, authentic beauty products that prioritize quality and natural ingredients. Their marketing emphasizes a relatable and approachable aesthetic, targeting a customer base interested in simple, effective skincare and haircare routines.