Effortless Pitches for Modern Beauty Creators

This brand promotes a methodical approach to skincare, emphasizing that healthy skin is achieved through consistent methods rather than miracles. Their products, such as the Cryotherapy Ice Roller, target common issues like puffiness, inflammation, itching, and redness to deliver effective, targeted relief. Aimed at skincare enthusiasts seeking practical beauty solutions.

Jones Road Beauty, founded by Bobbi Brown, is a makeup brand emphasizing natural beauty and a personal, authentic approach. The brand's story is intertwined with Bobbi Brown's entrepreneurial journey and personal life, creating a strong connection with consumers through transparency and relatable content.

Camille Rose Naturals is a Black-owned gourmet hair care brand founded by Janell Stephens, known for its unique "kitchen-to-bathroom" approach using food-grade ingredients in its curl care products. The brand offers various product lines, including the popular Curl Love and Guava Slip collections, catering to individuals with curly and coily hair types and emphasizes hydration and manageability.

Neostrata is a skincare brand with a heritage in alpha-hydroxy acid research. Its collection includes exfoliating cleansers, serums and moisturizers for a variety of skin concerns.

Grande Cosmetics is a clinically tested, cruelty-free brand specializing in lash and brow serums, focusing on gentle, effective formulas for sensitive eyes and skin. Their award-winning products, like GrandeLASH-Sensitive, utilize peptide complexes and botanicals to promote thicker, longer-looking lashes, and are available through various major retailers.

TRNR Skin is a dermatologist-founded skincare brand focused on stressed and compromised skin barriers. Its range is organized around a simple routine for cleansing, moisturizing and daily skin care.

DRMTLGY is a skincare brand offering dermatologist-grade products at accessible prices. Their upcoming launch, teased extensively on TikTok, suggests a focus on anti-aging solutions and a novel, potentially groundbreaking formula. The brand emphasizes evidence-based formulations and creates significant pre-launch hype.

This brand focuses on natural toothpaste and oral health, emphasizing its unique approach to fighting bacteria rather than just masking bad breath. Their content strategy leverages TikTok trends, historical dental facts, and humor to engage their audience and educate them about oral hygiene.

SalonCentric, a L'Oréal USA subsidiary, is a leading wholesale distributor of professional salon products catering to licensed stylists. They offer a wide range of brands, educational resources, and exclusive deals to their clientele, promoting themselves through engaging social media content featuring various hair styles and color trends.

This brand specializes in handcrafted natural skincare products designed specifically for problematic skin conditions, such as hyperpigmentation and dark spots. Created by @marielapercal, it emphasizes the use of natural ingredients to provide effective, gentle solutions for skin concerns. The focus on authenticity and nature-inspired remedies positions it as a go-to for those seeking clean beauty options on platforms like TikTok.

r.e.m. beauty is a cosmetics brand founded by Ariana Grande. Its collection includes makeup for eyes, lips and complexion, with a futuristic aesthetic and an emphasis on creative expression.

DefenAge is a skincare brand known for formulas built around its Age-Repair Defensins technology. Its collection includes serums, creams and targeted products for visible signs of skin aging.

SheaMoisture is a Black-owned hair and body care brand rooted in West African shea butter heritage. It emphasizes community commerce and caters to Black women, showcasing versatility and confidence in its marketing through influencer collaborations and diverse styling.

DedCool is a gender-neutral, vegan, and non-toxic personal care brand specializing in fragrances and laundry care products. Their brand emphasizes sustainability, evident in their biodegradable formulations and commitment to environmental initiatives (1% for the Planet). They boast a strong online presence, particularly on TikTok, and retail partnerships with Sephora and Mecca Beauty.

Peach & Lily is a skincare brand focused on delivering powerful yet gentle, active skincare products. Their flagship product, the MiniProtein Exosome Bioactive Ampoule, targets visible signs of aging with clinically proven results, emphasizing a healthy, radiant glow.

KVD Beauty is a vegan makeup brand specializing in long-lasting, high-impact products. Their popular items include Tattoo Liner and Everlasting Liquid Lipstick, along with the recently launched Dazzle Gel, a shimmering eyeshadow and eyeliner. The brand emphasizes bold looks and strong visual appeal.

Hanni is a body-care brand designed around easy daily routines. Its collection includes shaving tools, moisturizers and other products for use in and after the shower.

DevaCurl is a curl-focused haircare brand that experienced a relaunch in 2020 following product liability issues. Their current marketing emphasizes gentle, high-quality formulas designed to improve curl health and appearance, leveraging dermatologist collaboration and innovative technologies like CurlBond.

Lux Unfiltered is a sunless tanning brand sold at Sephora, focusing on natural-looking results and incorporating skincare benefits. Their product line includes tanning mousses and beauty balms, emphasizing ease of use and a radiant, healthy glow.

LUMINESS is a cruelty-free beauty brand specializing in innovative airbrush cosmetics that empower users to look and feel good with effortless, high-performance makeup. Their signature Airbrush Foundation Kit delivers flawless, hydrating coverage with a silk finish, primer, and brush, making it a versatile must-have for glowing skin, especially for oily complexions. Positioned as an accessible drugstore option, the brand focuses on fresh, glowy routines through launches and comparisons that highlight natural, radiant results.

Sofie Pavitt's skincare brand offers a minimalist acne system featuring mandelic acid, formulated to effectively treat breakouts without causing irritation. The brand, developed by a NYC-based esthetician, focuses on providing effective solutions for acne-prone skin and caters to those seeking clear, healthy skin.

MAC Cosmetics is a professional makeup brand renowned for its high-quality pigments and artistry, evident in its recent launch of the hydrating Skinfinish Lightstruck Liquid Highlighter. The brand boasts a diverse and inclusive appeal, targeting all ages, races, and genders, actively engaging its audience through social media campaigns showcasing product usage by various influencers.

Hourglass Cosmetics is a luxury, cruelty-free beauty brand known for its high-performance makeup with innovative formulas and art-deco inspired aesthetics. The brand emphasizes long-lasting wear, flawless coverage, and radiant finishes, offering a range of products including foundation, concealer, blush, and setting powders.

Sonage Skincare specializes in clean, EWG-verified products that focus on hydration, radiance, and acne treatment using natural ingredients like niacinamide, salicylic acid, and tea tree extract. Their style is promotional and community-oriented, emphasizing seasonal gift sets and routines for self-care and confidence. They provide value through gentle, non-comedogenic formulations that deliver visible results for glowing, clearer skin all year round.

5 SENS is a clean, vegan fragrance brand offering affordable perfumes designed to evoke specific moods. They emphasize a sensory experience and utilize a direct-to-consumer approach via their website and TikTok Shop, frequently running sales and promotions.

Real Her is an empowering makeup brand that celebrates self-expression through beauty products, particularly focusing on items like lipsticks to boost confidence. Their TikTok bio invites followers to explore more on their website, fostering a sense of community and discovery. Recent posts feature enthusiastic captions that highlight intriguing makeup reveals, using branded hashtags to build engagement.

Eighth Day is a skincare brand founded by dermatologic surgeon Antony Nakhla. Its formulas center on the brand's Peptide-rich Plasma technology, with products for the face, eyes and daily skin maintenance.

Mixsoon is a K-beauty skincare brand focused on soothing and glowing skin through products like Centella Asiatica essences, toners, and sunscreens. Their social media style emphasizes interactive challenges, user-generated content, and collaborations with K-pop groups like ENHYPEN and Super Junior to build community engagement. They provide value by rewarding creators, expanding retail presence at places like Ulta, and prioritizing user security with scam alerts.

Sigma Beauty is a cruelty-free and vegan makeup brand focused on high-performance brushes and makeup. They heavily utilize TikTok for live sales events and showcasing product application techniques, emphasizing viral trends and influencer collaborations.

This brand specializes in innovative, sustainable, and affordable K-beauty products, emphasizing high-quality skincare solutions that deliver real results. Their focus on makeup prep skincare caters to beginners, providing effective bases that enhance daily routines without compromise. With a commitment to eco-friendly practices, they make premium Korean beauty accessible to a wide audience.