Effortless Pitches for Modern Beauty Creators

Amanda Ramsay is a makeup artist and beauty educator specializing in women over 40. Her business combines practical tutorials and lessons with a curated beauty shop.

Sarah Creal Beauty is a brand dedicated to synergistically crafted color cosmetics and skincare tailored for women over 40, empowering them with products that address mature skin and eye concerns like sensitivity, dryness, and sagging. Their innovative Eyes Up Creamy Kajal Longwear Liners offer creaseless, transfer-proof wear for various eye shapes, from everyday to intense looks, and are ophthalmologist-tested for safety. Available exclusively at Sephora and sarahcrealbeauty.com, the brand emphasizes ease, agility, and confidence in beauty routines for 'babes 40+'.

L'Oréal Paris is a global beauty brand focused on democratizing advanced beauty science, making high-quality products accessible to a wide audience. Their brand messaging emphasizes self-worth and empowerment, often featuring high-profile collaborations and campaigns showcasing diverse beauty standards.

Gucci Beauty projects an image of eclectic, imperfect glamour, emphasizing audacious colors and vintage-inspired packaging. Their social media presence highlights a diverse range of identities and artistic expression within the GucciFW25 and TheGucciPortraitSeries campaigns, showcasing a sophisticated yet playful brand identity.

espressoh is an Italian makeup brand inspired by simple daily rituals. Its collection includes compact beauty essentials for complexion, eyes and lips.

Make Up For Ever is a Parisian cosmetics brand emphasizing high-performance, bold color, and self-expression. Their product line, including the new HD Skin range, focuses on both artistry and skincare benefits, offering a wide shade range and long-lasting wear.

AEVA Beauty is a Canadian, Black-owned beauty brand specializing in richly pigmented makeup products designed for Black women. Their brand focuses on self-love and empowerment, using vibrant colors and affirmations to enhance beauty routines.

Pat McGrath Labs is a high-end makeup brand founded by renowned makeup artist Pat McGrath. Known for its vibrant pigments and innovative products like the Mothership eyeshadow palettes and Lust Gloss, the brand caters to a luxury beauty consumer base with a strong online presence.

LYS Beauty is a Black-owned clean beauty brand available at Sephora and Credo, offering inclusive shades and skincare-infused makeup. Their products focus on delivering both high-performance results and skin health benefits, emphasizing hydration, nourishment, and radiant finishes.

MCoBeauty is a cruelty-free and vegan Australian beauty brand offering affordable luxury makeup and skincare. They focus on creating high-quality dupes of popular products, available both online and in major retail stores across Australia and New Zealand.

Dolce Glow is a tanning brand created by spray-tan artist Isabel Alysa. It offers home self-tanners, professional tanning solutions and training for beauty professionals.

Westman Atelier is a luxury skincare and makeup brand founded by Gucci Westman, offering naturally-derived, buildable products with a focus on a dewy, healthy-looking complexion. The brand emphasizes conscious and chic packaging, targeting a sophisticated customer seeking high-quality, effortless beauty.

Haus Labs, a makeup brand co-created by Lady Gaga, focuses on high-performance, vegan cosmetics with skin-beneficial ingredients. Their products, such as the Precision Sculpt Shaping Balm and Dual-Ended Sculpting Brush, emphasize ease of use and deliver long-lasting, naturally sculpted results.

Formerly known as Matte Lashes, this brand specializes in cruelty-free and vegan beauty products, with a focus on innovative water-activated eyeliners featuring UV-reactive neons, pastels, and essential shades. Their latest all-in-one palette offers 15 stunning colors at a lower price point, bundled with a detail liner brush for enhanced value. Emphasizing accessibility and creativity, the brand engages its audience through TikTok Shop promotions.

Thrive Causemetics is a cosmetics brand that connects product purchases with charitable giving. Its collection includes makeup for eyes, lips and complexion, with a separate skincare line under Bigger Than Beauty.

Adept Cosmetics is a Colorado-based indie beauty brand established in 2017, specializing in high-quality, pigmented eyeshadows, particularly known for their buttery multichrome finishes and magnetic palettes. They offer a range of clean, vegan, and ethically sourced products, emphasizing inclusivity with shades for diverse skin tones.

rhode is a beauty brand founded by Hailey Bieber. Its collection includes skincare and makeup essentials known for a minimal aesthetic and a focus on hydrated-looking skin.

Kaleidos Makeup is a vegan and cruelty-free Asian-owned (Shanghai) beauty brand that blends sci-fi aesthetics with vibrant, high-impact pigments. Their products, including eyeliners, palettes, blush, and lip products, cater to creative individuals who use makeup as a form of self-expression, focusing on bold colors and unique finishes.

Chantecaille is a luxury botanical beauty brand founded in 1998, renowned for its commitment to both environmental conservation and high-quality, clean beauty products. The brand emphasizes natural ingredients and philanthropy, building a strong identity around sustainable practices and impactful giving.

bareMinerals is a makeup and skincare brand focused on clean, mineral-based products that enhance natural beauty. Their offerings prioritize healthy skin and breathable coverage, with popular items like Complexion Rescue Tinted Moisturizer.

trestique creates portable makeup designed to simplify daily routines. Its collection features compact color cosmetics and coordinated essentials for use at home or on the go.

Natasha Denona is a luxury makeup brand founded by a renowned makeup artist, offering high-pigment, high-performance products with a focus on skincare benefits. Their flagship product, the Hy-Glam foundation, boasts 52 shades, long wear, and a blurring, radiant finish.

Burberry is a luxury British brand renowned for its iconic check pattern and equestrian heritage. The brand successfully blends traditional craftsmanship with contemporary design across various product categories, including fragrance and makeup, showcasing its heritage in innovative ways.

Omnilux develops LED light therapy devices for professional and home skincare routines. Its range includes wearable face masks and targeted devices for different skin concerns.

Benefit Cosmetics is a globally recognized beauty brand renowned for its playful approach to cosmetics, particularly its brow products. The brand emphasizes quick and easy application with a focus on fun, cheeky branding and a wide range of products to suit diverse needs.

Hindash is a makeup brand created by makeup artist Hindash. Its collection emphasizes versatile colors and artist-led products for eyes, lips and complexion.

Joey Healy is an eyebrow specialist with a New York studio and a namesake brow collection. His products include tools and cosmetics designed for shaping, defining and styling brows.

Makeup By Mario is a celebrity-endorsed makeup brand founded by Mario Dedivanovic, known for its high-quality, neutral-toned products designed for ease of use across skill levels. The brand focuses on creating a natural, enhanced complexion and currently boasts a highly anticipated new foundation launch.

Made By Mitchell is a cosmetics brand founded by UK makeup artist Mitchell Halliday, offering high-impact, versatile makeup products at affordable prices. The brand emphasizes vibrant colors and utilizes strong social media engagement, particularly on TikTok, to reach a broad audience.

Glisten Cosmetics is a UK-based independent, cruelty-free, and vegan beauty brand specializing in high-pigment, bold color cosmetics, particularly known for its innovative eyeliner and duochrome products. Its success stems from a teacher's creative side hustle that has expanded into a globally recognized brand.