Effortless Pitches for Modern Beauty Creators

Freck Beauty is a clean beauty brand that popularized faux freckles, establishing a cult following. Their product line includes eyeshadows, lip products, and freckle pens, targeting a Gen Z audience with a playful and inclusive brand voice.

This TikTok brand, affiliated with L'Oréal, embodies a passionate celebration of makeup as an essential and transformative element of daily life and personal expression. It showcases playful content like turning Sephora hauls into home decor, highlighting products from popular brands such as NYX, Urban Decay, and Youth to the People. The focus is on beauty enthusiasts who love shimmer, highlighters, and all things makeup-related.

KJH.brand is a makeup brand founded by celebrity makeup artist Katie Jane Hughes. Its collection features multiuse essentials designed to encourage experimentation and personal expression.

BPerfect Cosmetics is an Irish beauty brand known for its high-pigment makeup and inclusive approach. Leveraging strong social media engagement, particularly on TikTok, the brand has cultivated a cult following and frequently utilizes online sales events to drive sales.

Scott Barnes Cosmetics is a professional makeup brand renowned for its high-quality palettes and techniques, famously used to create Jennifer Lopez's signature glow. The brand caters to a sophisticated audience seeking dramatic, high-impact makeup looks, focusing on contouring and under-painting artistry.

Kaja is a cruelty-free K-beauty brand based in Seoul, known for its playful and innovative makeup products, particularly its heart-shaped cushion blush and multi-use items. It's sold at Sephora and Ulta Beauty, focusing on convenient, travel-friendly packaging and high-quality textures.

RMS Beauty is a cosmetics brand founded by makeup artist Rose-Marie Swift. It is known for luminous complexion products and versatile color cosmetics for everyday makeup.

GXVE by Gwen Stefani is a beauty brand focusing on radiant, dewy makeup with a clean and vegan-friendly approach. Their product line emphasizes buildable coverage and includes items like collagen lip gels and cheek tints, currently available at Sephora and their own website.

Moira Cosmetics is a cruelty-free and vegan-friendly beauty brand based in Los Angeles, focusing on playful and innovative lip products like the Cushion Kiss Lip Cream and Butter Bliss Lip Balm. These offerings feature transfer-proof, long-wear formulas in cozy shades ideal for everyday and fall makeup looks, with a cushiony applicator for smooth application. The brand fosters an engaging, fun community vibe through social media, blending product highlights with lighthearted behind-the-scenes moments like adorable office cats.

Florasis is a Chinese cosmetics brand inspired by traditional art and beauty culture. Its collection is known for detailed packaging, decorative powder embossing and makeup for complexion, eyes and lips.

Ellis Faas is a makeup brand created by the Dutch makeup artist of the same name. Its color collection draws inspiration from tones found naturally in the human body.

Orcé Cosmetics is a complexion-focused makeup brand founded by Yu-Chen Shih. Its products were developed with particular attention to Asian skin tones and undertones.

Clé Cosmetics combines Korean beauty influences with a minimalist approach to makeup and skincare. Its range includes multifunctional complexion products and versatile color cosmetics.

Urban Decay is a rebellious American makeup brand renowned for its high-performance, vegan formulas and iconic Naked palettes. The brand emphasizes bold looks and caters to a creative, expressive audience, often collaborating with performers and influencers to showcase its products.

Jori is a Belgian furniture brand specializing in contemporary seating. Its collection includes sofas, recliners, chairs and tables with an emphasis on comfort and design.

e.l.f. Cosmetics is a Gen Z-focused brand offering affordable, high-performing, vegan makeup. Their current marketing campaign centers around a new Vanilla Soft Serve Glow Reviver Melting Lip Balm, emphasizing its creamy texture and sweet scent.

Tower 28 is a Los Angeles-based beauty brand specializing in dermatologist-approved makeup formulated for sensitive and eczema-prone skin. Their focus is on creating fun, high-quality products that prioritize skin health and inclusivity, as evidenced by their collaborations with individuals experiencing skin sensitivities.

Girlactik is a Los Angeles makeup brand offering color cosmetics for lips, eyes and complexion. It is known for products such as glosses, balms and liquid lip colors.

Smashbox is a cruelty-free makeup brand renowned for its high-performing products, particularly its iconic Photo Finish Primer. The brand emphasizes professional-quality makeup, engaging influencer collaborations, and a commitment to animal welfare.

Doll 10 is a makeup brand focused on straightforward beauty routines. Its collection includes complexion products, lip colors, eye makeup and tools designed for easy application.

NYX Professional Makeup is a cosmetics brand targeting digitally-savvy beauty enthusiasts. They offer trendy, high-pigment makeup at affordable prices, emphasizing playful and engaging social media content.

Huda Beauty is a globally recognized cosmetics brand founded by influencer Huda Kattan, known for its trendsetting, full-glam makeup products. The brand emphasizes community engagement, actively incorporating customer feedback into product development and packaging decisions, fostering a strong sense of connection with its audience.

Lisa Eldridge is a beauty brand created by the makeup artist of the same name. Its collection is known for considered color palettes, lipsticks and complexion products informed by her professional work.

Bobbi Brown Cosmetics is a prestige beauty brand renowned for its pioneering "no-makeup makeup" approach, emphasizing natural beauty enhancement. The brand continues to innovate with high-quality products like its Luxe Cashmere Matte Lipstick line, focusing on versatile shades and effortless application for everyday wear.

Merit is a minimalist makeup brand focused on effortless, 'five-minute' application. It emphasizes high-quality, skincare-infused formulas and sustainable, recycled packaging, targeting a customer who values both convenience and ethical consumption.

Pixi Beauty is a vibrant skincare and makeup brand celebrated for its glow-enhancing products that deliver radiant, protected, and flawless skin through innovative, skin-loving formulas infused with natural ingredients like ginseng, aloe vera, and glycolic acid. From everyday essentials like the On-the-Glow SHIELD SPF 50 and Glow Tonic to targeted treats such as DetoxifEYE Patches, the brand emphasizes effortless radiance and hydration for all-day luminosity. Through seasonal campaigns like GLOWtober, Pixi Beauty promotes a fuss-free approach to beauty that energizes and soothes the complexion.

TOK Beauty is a Canadian makeup brand founded by Tara O'Kelly. Its collection includes everyday color cosmetics, with an emphasis on ingredient-conscious formulas and simple application.

No7 is a British beauty brand offering skincare and cosmetics. Its collection includes facial serums, moisturizers, foundation and other products for everyday beauty routines.

Ravie Beauty is a makeup and skincare brand created by beauty creator Allie Glines. Its products focus on preparing the skin and creating wearable everyday makeup looks.

Tom Ford Beauty is a luxury brand offering high-end fragrances and cosmetics characterized by a sophisticated, sensual, and glamorous aesthetic. The brand leverages celebrity endorsements and focuses on unique, high-quality ingredients to create a distinct and desirable image.